One day, at the age of four years old, Henry asked his father to do more for his planet. Understanding that his actions would have a positive influence on Henry's future, Dad decided to put his creativity to the test.

After much thought, he realized that cleaning products are mostly made up of water. And we all have water at home… By using concentrated cleaners sold in water-soluble capsules, we could reuse our bottles and eliminate tons of plastic. This is a simple way to clean intelligently.

Brain Wash is a line of highly efficient concentrated cleaning products that is available in grocery stores or other retailers, but it’s mostly a father’s contribution to a cleaner planet for his son.